​John V White

Experience & Market Knowledge

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Having been employed by several major multi-national companies and I have gained a solid and well proven background knowledge in Advertising and Marketing in the Creative and Production, Public Relations areas, plus management skills, operating across a broad spectrum of international markets.

 

These being in Europe, North America, Far East, Africa as well as the Middle East

 

Extensive time having been spent in Saudi Arabia and the Middle East of which 24 years has been as Group Marketing Services Manager within one of the principal trading groups in Saudi Arabia with active interests in diverse market sectors, in the FMCG, Consumer Products,  Automotive, Transportation and the Service/Catering industries also handling major international marques and brands

 

This has given me an intimate working knowledge of the market, its cultures and traditions and more importantly the way of doing business. This is extremely important for companies that are new to the market or wishing to enter one of the most lucrative world markets, the Middle East.

 

In these markets it requires more than just a knowledge of Arabic to effectively operate it is also a matter of being able to assess the market, it requirements and the target audiences. Also it requires access to complete cross-section of contacts in the market for the various services that would be required to successfully  effectively in the region.